Posts Categorized: Marketing

THE IMPORTANCE OF PRINT

I’ve had this blog post revolving around in my head for some time now. I have a whole long list of other posts coming, I’ll tell you about them later. However, I wanted to start this series: Why I Believe Print Books are Still Important. In an era where authors are plentiful, electronics are the… Read more »

Marketing Monday

Today’s topic will revolve around the question of what we have done and are doing to promote the November 20th book signing at Barnes and Noble. What we have done to market this event, in bullets: Designed and printed two posters (36″ x 60″) to hang in the windows of Barnes and Noble Designed and… Read more »

What is Your Target Audience?

Also known as “would this book be age-appropriate for my (insert age here) year old?” This is another question that ought to have a simple answer, but it doesn’t. Or perhaps it does. The simple answer is: my target audience is families. But what does that mean? What age-range will most appreciate my story? It means… Read more »